How Much Does Loom Cost in 2026?

Loom dominates async video communication — 25M+ users across 400,000+ companies. Starter free is generous on member count (50) but restrictive on recording (5-min cap, 720p quality) — useful for trial, not real work. Business at $15/user/month annual ($180/user/year) is where real work happens: unlimited members + videos + recording length, 4K quality, trim/stitch editing, custom branding. This is the tier most teams land on. Business + AI at $20/user/month annual ($240/user/year) adds Loom's AI suite: auto-generated titles (67% of users don't edit them = saves 30 seconds per video), auto-summaries, auto-chapters, filler word removal, edit-by-transcript, auto meeting notes & recaps. The $5/user/month premium over Business ($20 vs $15 annual) requires calculating whether your team saves $60/year in time from AI features — for teams making 10+ videos/week, easily yes. Enterprise is custom with SSO/SCIM via Atlassian Guard (post-acquisition integration), Salesforce integration, 99.95% uptime SLA, dedicated account management. Atlassian acquisition in 2023 has accelerated AI development meaningfully — Loom ships AI features faster than competitors and charges less for them ($5/user/month premium vs industry standard $10-15/user/month premium). Where Loom wins: category-leading brand recognition (Loom has become the generic term for 'async video message'), Atlassian-accelerated AI features, generous Free tier for testing, 4K quality on paid tiers. Where it loses: 5-minute recording cap on Free is tight, Business tier at $15 annual is more expensive than Tella Pro annual ($6.50/month at 50% off), 720p on Free is genuinely low quality.