Pricing comparison
ReferralCandy vs Viral Loops
Side-by-side pricing breakdown for Referral Marketing Software decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: ReferralCandy pricing and Viral Loops pricing.
Affiliate links may earn us a commission. Both vendors remain available for comparison.
Recorded starting rates: ReferralCandy $39/mo; Viral Loops Price unavailable. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| success fee model | Tiered % of first 3 referred orders | Not recorded |
| unlimited campaigns | All plans - referral + affiliate | Not recorded |
| custom coupon codes | All plans | Not recorded |
| rewards options | Cash + store credit | Not recorded |
| api access | Full API - all plans | Growth+ |
| integrations | Klaviyo + ReCharge + Tremendous + 20+ apps | Not recorded |
| shopify app | Shopify integration recorded; app installation price is not the complete service cost | Not recorded |
| user base | No verified current customer count or comparative adoption ranking established | Not recorded |
| free trial | 7 days | Not recorded |
| flexibility | Upgrade/downgrade/cancel anytime - no annual lock-in | Not recorded |
| success fee cap | First 3 orders per referred customer only | Not recorded |
| templates library | Not recorded | Leaderboard + Milestone + Waitlist + Refer-a-Friend + Ambassador |
| pre launch virality | Not recorded | Waitlist and coming-soon templates recorded |
| milestone referrals | Not recorded | Unlock rewards at referral milestones |
| leaderboard campaigns | Not recorded | Competitive referral UX |
| ambassador programs | Not recorded | Long-term influencer-like programs |
| widget customization | Not recorded | Startup+ |
| participant tiers | Not recorded | 500 / 2.5K / 10K / 50K / 100K+ |
| creator economy focus | Not recorded | Evaluate the template against launch requirements; no growth outcome established |
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Dive Deeper
ReferralCandy
Viral Loops
About the referral marketing software category
Referral platforms can charge subscriptions, success fees, participant fees or custom service packages. Rewards, processing and implementation may be separate. Attributed referrals do not establish incremental sales or profit.
How to choose between referral marketing software options
Define eligible sales or participants, attribution rules, rewards and integrations. Ask how returns, refunds, duplicates and fraudulent activity are handled. Compare total fees at the same volume.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do ReferralCandy and Viral Loops prices compare?
- ReferralCandy: $39/mo. Viral Loops: Price unavailable. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, ReferralCandy or Viral Loops?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.