Pricing comparison
Friendbuy vs ReferralCandy
Side-by-side pricing breakdown for Referral Marketing Software decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: Friendbuy pricing and ReferralCandy pricing.
Affiliate links may earn us a commission. Both vendors remain available for comparison.
Recorded starting rates: Friendbuy Price unavailable; ReferralCandy $39/mo. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| referral loyalty bundle | Referral + Loyalty in one platform | Not recorded |
| klaviyo deep integration | Klaviyo integration recorded; verify required events and sync behavior | Not recorded |
| ab testing | All tiers - varying depth | Not recorded |
| personalization | Enterprise tier | Not recorded |
| shopify bigcommerce | Both platforms supported | Not recorded |
| fraud protection | All tiers | Not recorded |
| pricing opacity | Quote-only - no public pricing | Not recorded |
| target customer | Mid-market DTC $5M-$100M GMV | Not recorded |
| sms referral | Supported | Not recorded |
| api access | All tiers | Full API - all plans |
| success fee model | Not recorded | Tiered % of first 3 referred orders |
| unlimited campaigns | Not recorded | All plans - referral + affiliate |
| custom coupon codes | Not recorded | All plans |
| rewards options | Not recorded | Cash + store credit |
| integrations | Not recorded | Klaviyo + ReCharge + Tremendous + 20+ apps |
| shopify app | Not recorded | Shopify integration recorded; app installation price is not the complete service cost |
| user base | Not recorded | No verified current customer count or comparative adoption ranking established |
| free trial | Not recorded | 7 days |
| flexibility | Not recorded | Upgrade/downgrade/cancel anytime - no annual lock-in |
| success fee cap | Not recorded | First 3 orders per referred customer only |
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Dive Deeper
ReferralCandy
About the referral marketing software category
Referral platforms can charge subscriptions, success fees, participant fees or custom service packages. Rewards, processing and implementation may be separate. Attributed referrals do not establish incremental sales or profit.
How to choose between referral marketing software options
Define eligible sales or participants, attribution rules, rewards and integrations. Ask how returns, refunds, duplicates and fraudulent activity are handled. Compare total fees at the same volume.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- How do Friendbuy and ReferralCandy prices compare?
- Friendbuy: Price unavailable. ReferralCandy: $39/mo. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, Friendbuy or ReferralCandy?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.