1v1 Pricing Showdown
Iterable vs Pushwoosh
Side-by-side pricing breakdown for Push Notification & Mobile Messaging Platforms decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Iterable and Pushwoosh for your push notification & mobile messaging platforms stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Iterable starts at custom pricing; Pushwoosh starts at custom pricing. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| ai powered cross channel | Primary positioning — email + mobile + web + push + in-app | — |
| customer data platform | Integrated — unifies profiles across channels | — |
| journey orchestration | Cross-channel journey builder mature | — |
| email first heritage | Email as core, push as channel extension | — |
| dynamic personalization | AI-driven content personalization | — |
| multichannel attribution | Cross-channel measurement | — |
| developer api | Robust — API-first architecture | — |
| warehouse native | Integrates with Snowflake/BigQuery/Databricks | — |
| pricing opacity | Quote-only all tiers | — |
| demo required | Yes — contact sales | — |
| target customer | Mid-market to enterprise DTC + media + fintech | — |
| omnichannel unit pricing | — | $13/1K MAU includes ALL channels — push + email + SMS + WhatsApp + Kakao + Telegram + LINE + in-app |
| unlimited push | — | No per-push charge on paid plans |
| unlimited in app | — | Included |
| email bundle | — | 20K email sends/mo per MAU |
| manymoneyai | — | Autonomous revenue copilot |
| campaign orchestration | — | Cross-channel journey builder |
| smart segmentation | — | All paid plans |
| personalization | — | Dynamic content + behavioral |
| advanced analytics | — | Included all plans |
| journey ab testing | — | All paid plans |
| full api access | — | All plans |
| regional messaging apps | — | Kakao Talk + LINE + Telegram — unique Asian market support |
| free tier permanent | — | Up to 1K MAU — no time limit |
| enterprise trigger | — | Custom pricing when monthly costs exceed $3,000 |
Affiliate links — you pay the same price
Dive Deeper
About the push notification & mobile messaging platforms category
Push notification platforms in 2026 split into four pricing philosophies. MAU/subscriber-based (OneSignal Growth $19 + $0.012/mobile MAU + $0.004/web subscriber; Pushwoosh $13/1K MAU omnichannel or $5/1K recipients email-only): scales precisely with audience, fair for growing apps. Subscriber-tier flat (PushEngage $8-$24 annual at 50K-250K subscriber tiers + Enterprise quote): predictable budgeting for web push publishers. Enterprise quote-only (Airship, Iterable): managed-service + AI + multichannel orchestration for mobile-first brands spending $50K+/year. Free-tier aggressive (OneSignal free unlimited mobile push, PushEngage free up to 200 subscribers, Pushwoosh free up to 1K MAU): every platform maintains a free tier to capture developer adoption, converting on either subscriber growth or premium features. The strategic shift since 2023: push-notification-only platforms (PushEngage) have lost share to omnichannel platforms (OneSignal, Pushwoosh) that bundle push + email + SMS + in-app at competitive rates, plus enterprise platforms (Airship, Iterable) consolidating push into broader customer engagement suites with AI-driven journey orchestration.
How to choose between push notification & mobile messaging platforms options
First: what channels do you actually need? Push-only (web or mobile): PushEngage Business $8/mo annual handles 50K web subscribers with rich notifications and drip campaigns — cheapest serious option. Push + email: OneSignal Growth ($19 + per-MAU) or Pushwoosh Omnichannel ($13/1K MAU) both bundle. Push + email + SMS + in-app + WhatsApp: Pushwoosh Omnichannel $13/1K MAU includes all channels in the unit price. Full cross-channel orchestration with AI journeys + customer data management: Airship or Iterable (quote-only, typically $50K-$500K+ ARR for mid-market+). Second: mobile app, web push, or both? Mobile app-first: Airship (mobile-first DNA), OneSignal (unified SDK). Web push-first: PushEngage (WordPress/WooCommerce depth), OneSignal web. Both: OneSignal is the unified default; Pushwoosh supports both as one platform. Third: what's your MAU or subscriber count? Solo/small (<1K MAU): Pushwoosh free, PushEngage Free (200 subs), OneSignal Free (unlimited mobile push). Growing (1K-50K MAU): PushEngage Business $8, OneSignal Growth ~$200/mo at 10K MAU + per-subscriber web, Pushwoosh $130/mo at 10K MAU. Mid-market (50K-500K MAU): OneSignal scaling + per-MAU pricing, Pushwoosh $650-$6,500/mo, PushEngage Growth $24/mo up to 250K subscribers, Airship Essentials quote or enterprise pricing starts. Enterprise (500K+ MAU): Airship AXP or Iterable enterprise quote. Fourth: WordPress/WooCommerce integration depth? PushEngage wins — native WordPress/WooCommerce plugin with smart cart abandonment, browse abandonment, back-in-stock, price-drop notifications out of the box. OneSignal has WordPress plugin but less depth. Fifth: need customer data platform (CDP) and journey orchestration? Iterable and Airship are built around CDP integration and journey orchestration. OneSignal Growth+ has basic journeys (3-6 message steps). Pushwoosh has campaign orchestration. PushEngage has drip campaigns + cart abandonment but lighter journey feature.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Does Iterable or Pushwoosh offer a free plan?
- Pushwoosh offers a free plan.
- Which is better, Iterable or Pushwoosh?
- Iterable scores 8.7/10 compared to Pushwoosh's 8.4/10 in our analysis. Iterable ranks higher on features and value, but Pushwoosh may suit specific use cases — see the feature comparison above.
- Are there other push notification & mobile messaging platforms alternatives besides Iterable and Pushwoosh?
- Yes. Our [Push Notification & Mobile Messaging Platforms pricing comparison](/pricing/push-notifications/) page covers all major providers with daily-verified prices. You can also see the [cheapest push notification & mobile messaging platforms](/pricing/push-notifications/cheapest/) for budget-focused options.