1v1 Pricing Showdown
Amplitude vs Heap (Contentsquare)
Side-by-side pricing breakdown for Product Analytics decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Amplitude and Heap (Contentsquare) for your product analytics stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Amplitude starts at $49/mo; Heap (Contentsquare) starts at custom pricing. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| mtu based pricing | Unique in category — MTU primary unit, events secondary | — |
| category leader depth | Founded 2012, deepest behavioral analytics feature set | — |
| session replay included | Starter+ (session replay from free tier) | — |
| feature flags unlimited | All plans — unlimited feature flags | — |
| web experimentation | All plans | — |
| advanced behavioral analysis | Growth+ | — |
| causal insights | Growth+ | — |
| feature experimentation | Growth+ — full A/B testing platform | — |
| real time streaming | Growth+ | — |
| predictive audiences | Growth+ (ML-powered) | — |
| cross product analysis | Enterprise only | — |
| mutual exclusion groups | Enterprise only | — |
| multi armed bandits | Enterprise only | — |
| startup program first year free | Under $10M funding + under 20 employees | — |
| acquired by contentsquare 2024 | — | Major M&A — Heap now product line within Contentsquare |
| auto capture events | — | Heap's differentiator — captures all events automatically without manual tagging |
| session based pricing | — | Sessions NOT events — 10K sessions free |
| sense ai assistant | — | Growth+ — AI-powered analytics queries |
| core analytics charts | — | All plans |
| unlimited enrichment | — | All plans |
| sso | — | All plans including free |
| account analytics | — | Pro+ |
| engagement matrix | — | Pro+ |
| session replay addon | — | Pro+ as add-on |
| data warehouse integration | — | Premier only |
| behavioral targeting | — | Premier only |
| region specific storage | — | Premier only — data sovereignty |
| digital experience platform | — | Contentsquare parent provides DX platform + benchmarking |
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Dive Deeper
Heap (Contentsquare)
About the product analytics category
Product Analytics platforms in 2026 span transparent usage pricing (PostHog) to opaque enterprise custom-quotes (Pendo, Heap Pro/Premier). Published rates: PostHog pay-as-you-go ($0.00005/event after 1M free, $0.005/recording after 5K free, $0.0001/feature flag request after 1M free — industry's most transparent pricing), Mixpanel Growth ($0 for first 1M events, then $0.28 per 1K events up to 20M), Amplitude Plus ($49/month starting for 300K MTUs + 25M events). Custom-quote only: Heap Growth/Pro/Premier (acquired by Contentsquare 2024), Pendo Base/Core/Ultimate (all custom pricing). Free tiers: Mixpanel 1M events + 5 reports + 10K session replays, Amplitude 10K MTUs + 10M events + session replay, Heap 10K sessions + core charts, PostHog 1M events + 5K recordings + 1M feature flag requests + 100K exceptions + 1.5K survey responses (most generous free tier in category), Pendo 500 MAUs (most restrictive free tier). Major 2024 M&A: Heap acquired by Contentsquare (completed 2024) — Heap now operates as product analytics product line within Contentsquare's broader digital experience platform. Mixpanel + Amplitude remain independent public SaaS companies with transparent pricing for mid-market tiers. PostHog (founded 2020) has emerged as the open-source challenger with fully transparent unit pricing across all products (product analytics + session replay + feature flags + experiments + data warehouse + error tracking + surveys + LLM analytics) — YC-backed, growing rapidly among tech-forward SaaS companies. Pendo (founded 2013) differentiated from pure product analytics into digital adoption platform territory with in-app guides + NPS + sentiment surveys — competes with Gainsight Product Experience + WalkMe. Startup programs: Mixpanel offers first year free on Growth plan for companies under 5 years + under $8M funding; Amplitude offers one free year on Growth plan for startups under $10M funding + under 20 employees. Typical product analytics deployment tracks: user events (clicks, page views, feature usage), user properties (demographics, plan tier, cohort), funnels (conversion paths), retention curves, behavioral cohorts, path analysis.
How to choose between product analytics options
First: event volume + user counts? Under 1M events/month + under 10K MAUs: Mixpanel Free or PostHog Free (both generous). 1M-20M events + 10K-300K MAUs: Mixpanel Growth ($0.28/1K events) or Amplitude Plus ($49/mo starting) or PostHog pay-as-you-go. 20M+ events: contact sales for Mixpanel Enterprise, Amplitude Growth/Enterprise, or negotiate PostHog volume. Second: transparent vs custom pricing preference? PostHog is only vendor with fully transparent per-unit pricing across all tiers — no sales contact required for any scale. Mixpanel + Amplitude transparent for entry + mid-market, custom above. Heap + Pendo opaque at all tiers except free. For procurement simplicity + no-sales-contact preference: PostHog. For predictable tier pricing: Mixpanel Growth or Amplitude Plus. Third: product suite breadth needed? Pure product analytics only: Mixpanel or Amplitude (category leaders, deepest analytics feature sets). Product analytics + session replay + feature flags + experiments + surveys + error tracking unified: PostHog (most comprehensive suite) or Amplitude (analytics + experimentation + session replay). Product analytics + in-app guides + NPS/sentiment surveys for customer onboarding: Pendo (digital adoption platform focus). Product analytics + session replay + digital experience: Heap/Contentsquare (broader DX platform post-acquisition). Fourth: open-source + self-hosted deployment? PostHog is only open-source option with self-hosted deployment for data sovereignty/security requirements. All others cloud-only. Fifth: startup programs? Mixpanel first year free Growth plan (under 5 years + under $8M funding + no prior redemptions). Amplitude one free year Growth plan (under $10M funding + under 20 employees). Meaningful for post-Seed/Series A with 6-18 month runway — saves $10K-50K year-one. Sixth: session replay inclusion? PostHog pay-as-you-go ($0.005/recording after 5K free). Mixpanel Growth (20K recordings/month included free). Amplitude Starter (session replay included). Heap Pro+ (add-on pricing). Pendo Core+ (session replay custom-priced). Mixpanel + Amplitude + PostHog most transparent for session replay. Seventh: data warehouse + ETL integration? PostHog Data Warehouse ($0.000015/row after 1M free — most affordable). Amplitude real-time streaming/syncs (Growth+). Heap Premier data warehouse integration. Mixpanel data integrations (Growth+). Pendo Data Sync (Ultimate only).
Building Your Business Stack?
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Frequently Asked Questions
- Does Amplitude or Heap (Contentsquare) offer a free plan?
- Amplitude and Heap (Contentsquare) both offer a free plan.
- Which is better, Amplitude or Heap (Contentsquare)?
- Amplitude scores 8.9/10 compared to Heap (Contentsquare)'s 8.3/10 in our analysis. Amplitude ranks higher on features and value, but Heap (Contentsquare) may suit specific use cases — see the feature comparison above.
- Are there other product analytics alternatives besides Amplitude and Heap (Contentsquare)?
- Yes. Our [Product Analytics pricing comparison](/pricing/product-analytics/) page covers all major providers with daily-verified prices. You can also see the [cheapest product analytics](/pricing/product-analytics/cheapest/) for budget-focused options.