True Cost Engine | Calculating real costs for 3 products
True Cost of Marketing Attribution & MTA Platforms Over 3 Years
The cheapest marketing attribution & mta platforms over 3 years is Wicked Reports at $17,964 total (monthly billing, 1 user). With annual billing, that drops to $17,964. We analyzed 3 products, factoring in intro pricing, renewal increases, and billing cycle savings.
Showing costs for 1 user with monthly billing
#1
D Transparency
Measure plan · tiered-with-addons
Intro Renewal
Monthly price $499.00/mo Same
Year 1 $5,988
Year 2 $5,988
Year 3 $5,988
3-Year Total $17,964
Transparency Score: 53/100 (D)
- All plans show public pricing (+30)
- No renewal data available (+10)
- Free trial available (+8)
- Pricing model: tiered-with-addons (+5)
#2
D Transparency
Custom (20M+ GMV) plan · tiered-gmv-scaled
Intro Renewal
Monthly price $539.00/mo Same
Year 1 $6,468
Year 2 $6,468
Year 3 $6,468
3-Year Total $19,404
Transparency Score: 15/100 (D)
- 2/4 plans show pricing (+15)
- No renewal data available (+10)
- Free plan available (+15)
- Pricing model: tiered-gmv-scaled (+5)
- 2 plan(s) require "Contact Sales" (-30)
#3
D Transparency
Starter plan · tiered-data-volume
Intro Renewal
Monthly price $1,500/mo Same
Year 1 $18,000
Year 2 $18,000
Year 3 $18,000
3-Year Total $54,000
Transparency Score: 3/100 (D)
- 1/3 plans show pricing (+10)
- No renewal data available (+10)
- Free trial available (+8)
- Pricing model: tiered-data-volume (+5)
- 2 plan(s) require "Contact Sales" (-30)
How We Calculate True Cost
1 Year 1 uses the intro/promotional price that vendors advertise.
2 Years 2-3 use the renewal price, which is often 2-6x higher than the intro price.
3 Team size multiplies per-user costs. For flat-rate products, the cost stays the same regardless of team size.
4 Annual billing typically saves 10-40% vs monthly. We show both so you can compare.
Building Your Business Stack?
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Frequently Asked Questions
- What is the true cost of Marketing Attribution & MTA Platforms over 3 years?
- The cheapest marketing attribution & mta platforms over 3 years is Wicked Reports at $17964 (monthly billing) or $17964 (annual billing) for 1 user. This includes intro pricing in Year 1 and renewal pricing in Years 2-3.
- Do marketing attribution & mta platforms prices increase after the first year?
- Among the 3 products we track, most maintain stable pricing after the intro period.
- How much can I save with annual billing on marketing attribution & mta platforms?
- Annual billing savings vary by product. Use our calculator to see the exact savings for each product.
- What is a Price Transparency Score?
- Our Price Transparency Score rates vendors on a 0-100 scale based on how openly they share pricing information. We evaluate whether prices are shown publicly, renewal costs are disclosed, free trials or plans exist, the pricing model is predictable, and if any plans require contacting sales.