1v1 Pricing Showdown
Rivo vs Smile.io
Side-by-side pricing breakdown for Loyalty & Rewards Programs decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Rivo and Smile.io for your loyalty & rewards programs stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Rivo starts at $49/mo; Smile.io starts at $79/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| shopify only | Shopify-native — no other platform support | — |
| accounts bundle | Loyalty + Customer Accounts + Wishlists + Memberships in one platform | — |
| passwordless login | Plus+ — unique among loyalty competitors | — |
| wallet passes | Apple/Google Wallet integration — Plus+ | — |
| wishlists | Plus+ | — |
| memberships | Custom tier | — |
| 150 plus features | All plans | — |
| 50 plus integrations | All plans | — |
| developer api | All plans | — |
| gdpr compliance | All plans | — |
| soc2 type ii | All plans | — |
| fraud protection | All plans | — |
| 24 7 support | Chat support all plans | — |
| 7 day free trial | Scale tier | — |
| points program | — | All plans |
| referral rewards | — | All plans |
| earning mechanisms | — | 10+ options — all plans |
| vip tiers | — | Growth+ (included Loyalty Hub) |
| shopify pos | — | All plans |
| redemption options | — | Discounts + free shipping + products |
| overage rates | — | $20 Standard / $5 Growth per 100 orders |
| enterprise threshold | — | $40M+ annual revenue |
| plus billing | — | Annual-only at $999/mo = $11,988/year upfront |
| category leadership | — | Loyalty app market leader on Shopify |
Affiliate links — you pay the same price
Dive Deeper
About the loyalty & rewards programs category
Loyalty program software in 2026 splits into three buyer tiers. SMB DTC under 500 orders/mo: Smile.io Free tier or Rivo Scale ($49+) are the default starting points — both integrate deep with Shopify, both handle the core points + referrals + VIP use case. Growing brands (500-2,500 orders/mo): Smile.io Standard ($79) or Growth ($199), LoyaltyLion Classic ($199), or Yotpo Loyalty Silver tier cover the segment. Mid-market+ brands (2,500-10,000+ orders/mo): LoyaltyLion Advanced/Plus (quote), Smile.io Plus ($999 annual only) or Enterprise ($40M+ revenue threshold), Rivo Plus ($499), or Yotpo Gold/Platinum — custom pricing and advanced AI-recommended rewards. Enterprise ($40M+ revenue): Smile.io Enterprise, LoyaltyLion Plus, Yotpo Platinum/Enterprise — all quote-only. The category has consolidated around Shopify-first positioning; non-Shopify brands (Magento, BigCommerce, WooCommerce) get less value from the Shopify-native leaders. Yotpo's 'suite pricing' strategy bundles Loyalty + Reviews + SMS + Email + Subscriptions into one platform contract, pushing competitors to either specialize deeper (Smile.io, LoyaltyLion, Rivo stay loyalty-first) or expand into similar multi-product suites (Stamped bundles Reviews + Loyalty + Referrals).
How to choose between loyalty & rewards programs options
First: what's your monthly order volume? Under 200 orders/mo: Smile.io Free tier is the smart start — no cost, learn the category, upgrade when you hit the limit. 200-1,000 orders/mo: Smile.io Standard $79/mo is the cheapest serious tier. 1,000-2,500: Smile.io Growth $199 or LoyaltyLion Classic $199 are comparable — evaluate on feature fit. 2,500-7,500: Smile.io Plus $999/mo (annual only) or LoyaltyLion Advanced (quote). 7,500-10K+: LoyaltyLion Plus or Smile.io Enterprise — quote-based for both. Second: do you also need reviews, referrals, SMS in one vendor? If yes, Yotpo's suite pricing (quote-only) or Stamped's Reviews+Loyalty+Referrals bundle make sense. If no, loyalty-first specialists (Smile.io, LoyaltyLion, Rivo) offer sharper loyalty features at lower cost. Third: Shopify, Shopify Plus, or other platform? All five have strong Shopify integration. Rivo is Shopify-only. Smile.io and LoyaltyLion support Shopify Plus with dedicated tiers. Non-Shopify brands (Magento, BigCommerce, WooCommerce) get best support from Yotpo and Stamped historically. Fourth: do you want AI-recommended rewards/timing? LoyaltyLion Plus bundles this — 'AI-recommended rewards and timing' is their key differentiator at higher tiers. Yotpo's AI features are part of the suite. Rivo and Smile.io are rules-based for now. Fifth: what's your target customer retention behavior? Points-based (accrue → redeem): every platform. VIP tiers (silver/gold/platinum): every platform. Wallet passes (Apple/Google Wallet integration): Rivo Plus is the strongest. Passwordless login + account management: Rivo Plus bundles this with loyalty.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Is Rivo cheaper than Smile.io?
- Rivo is cheaper starting at $49/mo. Rivo starts at $49/mo and Smile.io at $79/mo.
- Does Rivo or Smile.io offer a free plan?
- Smile.io offers a free plan.
- Which is better, Rivo or Smile.io?
- Smile.io scores 9.1/10 compared to Rivo's 8.5/10 in our analysis. Smile.io ranks higher on features and value, but Rivo may suit specific use cases — see the feature comparison above.
- Is Rivo cheaper than Smile.io for a team of 5?
- For a team of 5, Rivo costs $49/mo (flat rate) and Smile.io costs $79/mo (flat rate). Rivo is the cheaper option at this team size.
- Are there other loyalty & rewards programs alternatives besides Rivo and Smile.io?
- Yes. Our [Loyalty & Rewards Programs pricing comparison](/pricing/loyalty-programs/) page covers all major providers with daily-verified prices. You can also see the [cheapest loyalty & rewards programs](/pricing/loyalty-programs/cheapest/) for budget-focused options.