How Much Does Rivo Cost in 2026?

Rivo's differentiation is its scope: it's not a pure loyalty platform, it's a 'customer experience' platform that bundles Loyalty + Customer Accounts + Wishlists + Memberships + (optionally) Referrals. For Shopify brands wanting modern customer account features (passwordless login, Apple/Google Wallet integration, wishlists) alongside loyalty in one vendor, Rivo is genuinely unique — no other loyalty platform offers this bundle. The Scale tier at $49+/mo is cheaper than Smile.io Standard ($79) for 200-2,500 orders with 250K loyalty participants included — competitive entry pricing. Plus at $499/mo is a significant step up but adds unlimited participants and the differentiated features (wishlists, passwordless login, wallet passes) that justify the jump for brands wanting modern customer account UX. Custom tier is for Shopify Plus brands — adds all products (Accounts + Loyalty + Referrals + Memberships) with white-glove onboarding and CSM support. The 'Shopify-only' positioning is both strength and weakness: deep integration and feature parity with Shopify's evolving customer accounts, but zero value for non-Shopify brands. Where Rivo wins: unique bundle of Loyalty + Accounts + Wishlists + Memberships, passwordless login and wallet passes are category-differentiated, cheaper entry tier than Smile.io for similar order volumes, SOC 2 Type II + GDPR enterprise-grade compliance. Where it loses: Shopify-only excludes every other platform, Plus tier jump ($49 → $499) is steep without mid-tier option, standalone loyalty (without accounts features) may not justify platform price vs Smile.io.