1v1 Pricing Showdown
Kajabi vs Thinkific
Side-by-side pricing breakdown for Learning Management Systems decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between Kajabi and Thinkific for your learning management systems stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
Kajabi starts at $89/mo; Thinkific starts at $49/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| all in one | Courses + email + websites + communities + funnels | — |
| unlimited landing pages | Yes | — |
| unlimited marketing emails | Yes | — |
| unlimited funnels | Yes | — |
| course creation | Yes | Yes |
| branded mobile app | Growth+ | — |
| api access | Growth+ | Plus |
| payment processing | 2.9%-2.7% + $0.30 | — |
| zero platform transaction fees | Yes | — |
| kajabi assistant ai | All plans | — |
| custom domain | — | Basic+ |
| live lessons | — | Basic+ |
| communities | — | Start+ |
| memberships | — | Start+ |
| advanced certificates | — | Start+ |
| advanced analytics | — | Grow+ |
| webhooks | — | Grow+ |
| sso | — | Plus |
| mobile app | — | Yes |
| payment processor | — | Stripe, PayPal |
| thinkific app store | — | 100+ integrations |
Affiliate links — you pay the same price
Dive Deeper
About the learning management systems category
LMS pricing in 2026 has split by use case. Pure course platforms (Teachable, Thinkific) start at $29-39/mo with focus on course creation. All-in-one creator platforms (Kajabi, Podia) bundle courses + email + websites + communities — Kajabi from $71/mo, Podia from $33/mo. LearnWorlds targets enterprise training with deeper features at $29-299/mo. Transaction fees are the critical variable: Teachable Starter charges 7.5% on top of processing, Podia Mover charges 5% — for a $200/course business selling $10k/month, Teachable Starter costs $750/mo in transaction fees alone vs Kajabi's 0% platform fee. Always do the transaction-fee math before committing.
How to choose between learning management systems options
First: pure courses vs all-in-one creator platform? If you only need to sell courses: Thinkific or Teachable. If you need courses + email marketing + website + communities in one: Kajabi or Podia. Second: transaction fee sensitivity. At $5k+/month in course sales, transaction-fee-free plans (Teachable Builder+ at $69/mo annual, Podia Shaker $75/mo) pay for themselves within weeks. Third: scale. Under 100 students with small catalog: Teachable Starter $29 or Podia Mover $33. 100-1,000 students: Teachable Builder $69 or Kajabi Basic $143. 1,000+ students with community: Kajabi Growth $199. Enterprise training: LearnWorlds Learning Center $299 or Enterprise. Fourth: monthly vs lifetime-value commissions. Some affiliate programs (Thinkific, LearnWorlds) pay recurring; others (Teachable) pay one-time. Factor commission structure into your selection.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Is Kajabi cheaper than Thinkific?
- Thinkific is cheaper starting at $49/mo. Kajabi starts at $89/mo and Thinkific at $49/mo.
- Does Kajabi or Thinkific offer a free plan?
- Thinkific offers a free plan.
- Which is better, Kajabi or Thinkific?
- Kajabi scores 8.8/10 compared to Thinkific's 8.6/10 in our analysis. Kajabi ranks higher on features and value, but Thinkific may suit specific use cases — see the feature comparison above.
- Is Kajabi cheaper than Thinkific for a team of 5?
- For a team of 5, Kajabi costs $89/mo (flat rate) and Thinkific costs $49/mo (flat rate). Thinkific is the cheaper option at this team size.
- Are there other learning management systems alternatives besides Kajabi and Thinkific?
- Yes. Our [Learning Management Systems pricing comparison](/pricing/lms/) page covers all major providers with daily-verified prices. You can also see the [cheapest learning management systems](/pricing/lms/cheapest/) for budget-focused options.