How Much Does Kajabi Cost in 2026?

Kajabi's pitch is 'one platform for your entire business.' That's both feature and limitation. Starter at $71/mo annual with 1 product + 250 contacts is restrictive — you'll exceed 250 contacts within a month of real email list building. Basic at $143/mo annual is the honest entry tier: 5 products, 2,500 contacts, 1 website, 1 community. This replaces ~$150/mo of separate tools for most creators. Growth at $199/mo annual adds 50 products, 25,000 contacts, 11 admins, and — crucially — branded mobile app + API access. The branded app is genuinely differentiated: students access your courses in an app with your logo, not 'Kajabi.' For course creators selling premium content ($500+), the branded app justifies the upgrade alone. Pro at $399/mo annual scales to unlimited products + 100,000 contacts + 3 websites + 3 communities + 26 admins — appropriate for course businesses with $500k+ ARR or multi-brand creators. The 50% discount that's 'limited-time' has been running since 2023 — it's effectively the real price. Where Kajabi wins: bundle economics when you use all the features. Where it loses: if you only need courses (use Teachable/Thinkific at 50% the cost), or only email (use Kit at 17%), or only a community (use Circle at 35%). Kajabi works when you use it all.