How Much Does
FullStory Cost in 2026?
FullStory offers UNIQUE Free forever 30,000 sessions/month + 12-month retention — category-leading free tier. Business/Advanced/Enterprise paid tiers custom-quote. Industry estimates: Business $20-50K+/year, Advanced $50-150K+/year, Enterprise $100-500K+/year for data science teams. Add-ons: Mobile Analytics + StoryAI + Guides + Surveys.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
FullstoryFree (Free Forever)
- sessionsPerMonth 30000
- retention 12 months
- scope Session Replay + Heatmaps + basic analytics — category-leading free tier
Business (Contact Sales, Popular)
- estimatedAnnual $20,000-50,000+/year industry estimate
- scope Session Replay + Heatmaps + Product Analytics + Funnels + Dashboards + User Segmentation
Advanced (Contact Sales)
- estimatedAnnual $50,000-150,000+/year industry estimate
- scope All Business + trend discovery + roadmap planning + Journeys + Metric Insights + Conversion Analysis
Enterprise (Contact Sales)
- estimatedAnnual $100,000-500,000+/year for data science teams
- scope All Advanced + predictive models + enterprise data science
From the StackScored blog
Features
Our Verdict
FullStory's Free forever 30K sessions is category-unique — most generous free tier in session recording category. For SaaS product teams + startups, FullstoryFree enables production use at zero cost for considerable sessions. Paid tiers enterprise-focused with product analytics depth.
Pros
- UNIQUE Free forever 30K sessions + 12-month retention
- Developer-focused + SaaS product team strength
- StoryAI AI-powered insights add-on
- Session Replay + Heatmaps + Product Analytics unified
- Strong for technical debugging + QA workflows
Cons
- Paid tiers all custom-quote (no transparency)
- Industry estimates $20-500K+/yr exclude SMB
- Free tier may be limiting for growing businesses
- Less marketer-friendly than Hotjar/Crazy Egg visual UX
- Add-ons (Mobile + StoryAI + Guides + Surveys) scale TCO
Affiliate link — you pay the same price
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Frequently Asked Questions
- Does FullStory offer a free trial?
- Yes, FullStory offers a free trial. No credit card is typically required to start.
- Does FullStory have a free plan?
- Yes, FullStory offers a free plan. See the feature comparison above for what's included and the limits.