4 alternatives comparedLast verified 2026-04-21 Live pricing
Looking for an alternative to Looker (Google Cloud)?
Whether you need better pricing, different features, or a tool that fits your workflow,
we've compared 4 verified data visualization & bi alternatives below.
Every price is checked daily against vendor pages — no stale data, no guesswork.
Prices in USD, verified from the United States. Regional pricing may vary.
Power BI is the Microsoft-shop default for business intelligence. Free tier covers Desktop report creation but cannot share. Pro at $14/user/month annual ($168/user/year) unlocks publishing and sharing — often free with Microsoft 365 E5 or Office 365 E5 subscriptions. Premium Per User at $24/user/month annual ($288/user/year) adds 100 GB model size + 48 refreshes/day + Copilot AI.
Included in Microsoft 365 E5 / Office 365 E5 — zero incremental cost for existing Microsoft shops
Premium Per User at $24/month brings features that used to require $5K+/month Premium Capacity
100+ data connectors — broadest ecosystem after Tableau
Tableau is the enterprise BI visualization leader. Tableau Public free for public-only dashboards. Viewer at $15/user/month annual ($180/user/year) for dashboard consumption. Explorer at $42/user/month annual ($504/user/year) for creating from published data. Creator at $75/user/month annual ($900/user/year) for full authoring + Tableau Prep Builder + Tableau GPT. Owned by Salesforce since 2019.
Industry-standard quality for data visualization — 'Tableau-quality' is real vocabulary
Three-tier user model ($15/$42/$75) enables cost-efficient distribution to casual viewers
Tableau Prep Builder (Creator tier) provides native ETL without separate tool
Metabase is the open-source SMB BI leader. Open Source self-hosted free forever. Starter at $100/month + $6/user (first 5 included) = cheapest cloud-hosted BI at $130/month for 10 users. Pro at $575/month + $12/user (first 10 included) adds row/column permissions + white-label. Enterprise starts at $20k/year with dedicated success engineer.
Open Source self-hosted genuinely free forever — SMBs can build serious BI without paying
Starter at $100/month + $6/user is cheapest cloud BI in category — 10 users = $130/month
Preset is the commercial cloud version of Apache Superset (open source). Starter free up to 5 users with 1 workspace. Professional at $20/user/month annual ($240/user/year) adds RBAC + scheduled reports + 3 workspaces. Embedded Dashboards add-on at $500/month for 50 viewer licenses. Enterprise custom with dbt integration + Managed Private Cloud + SSO + SCIM.
Starter free up to 5 users with 1 workspace — real product deployment without paying
Apache Superset foundation gives open-source optionality — can leave Preset, self-host
Embedded Dashboards at $500/mo for 50 viewer licenses is cheapest customer-facing analytics