Does VWO offer a free trial?

Yes, VWO offers a free trial for 30 days. No credit card is typically required to start.

AI Price Scanner | Verified 2026-04-21

custom-enterprise-usage-based-tracked-users Free trial

How Much Does VWO Cost in 2026?

3 plans Last verified 2026-04-21 Live pricing

8.9 /10

VWO is the mid-to-enterprise CRO platform with usage-based tracked user pricing. Three tiers: Growth (visual/code editor + unlimited variations + basic AI Copilot + enhanced targeting + email/chat support), Pro (advanced targeting/reporting + advanced AI + MVT + guardrails + phone support + integrations), Enterprise (dedicated CSM + mutually exclusive groups + SSO + API 60K/month + 24x7 support). All custom-quote. Industry estimates Growth $15-50K/year, Pro $30-100K/year, Enterprise $75-300K/year.

Prices in USD, verified from the United States. Regional pricing may vary.

Plans & Pricing

Growth (Contact Sales)

Custom

estimatedAnnual $15,000-50,000+/year industry estimate
scope Visual & code editor + unlimited variations + basic AI Copilot + enhanced targeting + email/chat support 24x5 (8hr response)

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Pro (Contact Sales)

Custom

estimatedAnnual $30,000-100,000+/year industry estimate
scope All Growth + advanced targeting/reporting + advanced AI Copilot + multivariate testing + guardrails metrics + phone support (6hr response) + third-party integrations

Get Started

Enterprise (Contact Sales)

Custom

estimatedAnnual $75,000-300,000+/year industry estimate
scope All Pro + dedicated CSM + mutually exclusive groups + SSO + API access 60K/month rate limit + 24x7 phone support (4hr response)

Get Started

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Features

usage based tracked users Pricing scales with tracked user volume

ai copilot integrated Growth basic + Pro advanced AI capabilities

visual code editor All tiers

data360 analytics VWO Data360 analytics integration

mobile app testing Expansion capability

no data retention restrictions Growth+

all custom quote No transparent pricing

Our Verdict

VWO is the mid-to-enterprise CRO platform alternative to Optimizely with usage-based tracked user pricing. For businesses wanting Optimizely-class experimentation at mid-market pricing, VWO is category's Optimizely alternative. AI Copilot integration + Data360 analytics + Mobile App Testing expansion differentiate vs pure CRO competitors.