1v1 Pricing Showdown
AB Tasty vs Convert Experiences
Side-by-side pricing breakdown for CRO & A/B Testing Platforms decision-makers
Prices in USD, verified from the United States. Regional pricing may vary.
When choosing between AB Tasty and Convert Experiences for your cro & a/b testing platforms stack, the right answer depends on three things: your budget, the specific features you actually use day-to-day, and your tolerance for renewal-price increases. Below we lay out the prices each vendor advertises today (verified against their live pricing pages), the plan limits that decide whether they'll fit your team, and the features that differ between them.
AB Tasty starts at custom pricing; Convert Experiences starts at $399/mo. The cheaper headline price isn't always the cheaper total cost — renewal pricing, per-user fees, and overage charges can shift the math. Use the plan-by-plan tables below to model your actual spend.
Feature Comparison
| Feature | | |
|---|---|---|
| european founded | French-origin CRO platform with strong European market | — |
| epoq acquisition 2020 | AB Tasty acquired Epoq 2020 for AI personalization | — |
| client server side testing | Both client + server-side | — |
| flagship ai personalization | EmotionsAI emotion-based personalization | — |
| pricing page blocked audit | abtasty.com/pricing returned 403 in audit | — |
| only transparent cro pricing | — | ONLY transparent CRO pricing in category |
| ab testing all plans | — | A/B testing core capability |
| multivariate testing pro plus | — | Pro+ MVT (add-on on Growth) |
| phone support pro plus | — | Pro+ |
| api access pro plus | — | Pro+ (add-on Growth) |
| sso pro plus | — | Pro+ |
| 8 percent plan fees plant trees | — | TIST sustainability partnership |
| 11 min average support response | — | Category-leading support |
| 25 30 percent annual discount | — | Strong annual commitment incentive |
Affiliate links — you pay the same price
Dive Deeper
Convert Experiences
About the cro & a/b testing platforms category
Conversion Rate Optimization (CRO) / A/B Testing platforms in 2026 are dominated by enterprise custom-quote leaders (Optimizely, VWO, AB Tasty, Kameleoon) with transparent Convert pricing as exception. Published rates: Convert Growth $299/month annual ($399 monthly, 100K tested users/month = 1.2M/year, 5 projects, 10 domains), Pro $420/month annual ($599 monthly, 250K users/month = 3M/year, 30 projects, unlimited domains, multivariate testing, phone support, API, SSO), Enterprise custom (1M+ users/month). Custom-quote or blocked: Optimizely (9-product platform — Web Experimentation + Feature Experimentation + Analytics + CMS + DXP + Commerce + Personalization + DAM + Content Marketing, industry estimates $25K-500K+/year), VWO Growth/Pro/Enterprise usage-based billing on tracked users (industry estimates $15K-200K+/year), AB Tasty (industry estimates $15K-150K+/year), Kameleoon (industry estimates $20K-200K+/year). Major category developments 2024-2026: Google Optimize sunset September 2023 — market driver pushing businesses to Optimizely/VWO/AB Tasty/Convert/Kameleoon alternatives. Optimizely expanded from A/B testing into Digital Experience Platform (DXP) with 9 products post-Episerver acquisition 2020 + Welcome acquisition. AB Tasty acquired Epoq 2020 + growing European market share. VWO added Data360 + Mobile App Testing expansion. Kameleoon French-origin with strong European market. Convert remains independent + transparent SMB-to-mid-market alternative. Typical CRO deployment includes: A/B testing (variant traffic split experiments), multivariate testing (MVT — test multiple elements simultaneously), personalization (segment-based experiences), feature experimentation (server-side + feature flags), funnel analysis + conversion tracking, split URL testing, visual editor + code editor, AI-powered recommendations. Target users: ecommerce brands + DTC (improve conversion + AOV), SaaS companies (trial conversion + signup optimization), media + publishers (engagement + subscriptions), enterprises (omnichannel CX optimization).
How to choose between cro & a/b testing platforms options
First: monthly tested user volume? Under 100K users/month: Convert Growth $299/month annual. 100K-250K: Convert Pro $420/month annual. 250K-1M: Convert Enterprise or VWO Pro or AB Tasty mid-tier. 1M+: Optimizely Web Experimentation or VWO Enterprise or Kameleoon enterprise. Second: transparent vs custom pricing? Convert only transparent CRO vendor. VWO + Optimizely + AB Tasty + Kameleoon all custom-quote. For procurement simplicity: Convert. For enterprise feature depth: category leaders custom-quote. Third: server-side vs client-side testing? Server-side (feature experimentation): Optimizely Feature Experimentation + VWO + AB Tasty Advanced. Client-side visual: all vendors support. For SaaS + API-heavy experimentation: server-side critical. Fourth: personalization + segmentation priority? Optimizely Personalization dedicated product. VWO + AB Tasty + Convert + Kameleoon personalization included at higher tiers. Fifth: integrations + stack? Optimizely integrates with broader Optimizely DXP (CMS + Commerce + DAM). VWO Data360 integrates analytics. AB Tasty integrations + Kameleoon integrations varying. For DXP-integrated: Optimizely. For standalone CRO: all work.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- Which is better, AB Tasty or Convert Experiences?
- Convert Experiences scores 9/10 compared to AB Tasty's 8.6/10 in our analysis. Convert Experiences ranks higher on features and value, but AB Tasty may suit specific use cases — see the feature comparison above.
- Are there other cro & a/b testing platforms alternatives besides AB Tasty and Convert Experiences?
- Yes. Our [CRO & A/B Testing Platforms pricing comparison](/pricing/cro-ab-testing/) page covers all major providers with daily-verified prices. You can also see the [cheapest cro & a/b testing platforms](/pricing/cro-ab-testing/cheapest/) for budget-focused options.