#1
Starting at $33/mo
154% more expensive
Mailchimp Alternatives
7 alternatives compared · Mailchimp pricing starts at $13/mo · ✓ verified 39h ago
If Mailchimp isn't the right fit for your email marketing needs — whether the price ($13/mo) doesn't match your budget, the feature set is too thin, or you want to avoid vendor lock-in — there are 7 legitimate alternatives in this category. Below we rank them by our StackScore (a weighted blend of price, feature coverage, and free-tier value), with verified pricing pulled directly from each vendor's live page.
The top alternative right now is Kit (formerly ConvertKit) at $33/mo. Below that, you'll find 6 additional options ranging from free-plan options to premium tools — each linked to its full pricing breakdown plus a head-to-head comparison against Mailchimp.
#2
Starting at $19/mo
46% more expensive
#3
Starting at $10/mo
23% cheaper than Mailchimp
#4
#5
#6
Starting at $19/mo
46% more expensive
#7
Starting at $12/mo
8% cheaper than Mailchimp
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About the email marketing category
Email marketing pricing in 2026 splits into two models: per-subscriber (Kit, Mailchimp, ActiveCampaign, AWeber, GetResponse) and per-email (Brevo). That distinction matters more than the sticker price. A 10,000-subscriber list costs $99/mo on Kit Creator, $115/mo on Mailchimp Standard, $119/mo on ActiveCampaign Starter, and $65/mo on AWeber — but only $18/mo on Brevo if you send fewer than 5,000 emails. Free plans range from genuinely useful (Kit at 10,000 subscribers, Brevo at unlimited contacts with 300 sends/day) to functionally useless (Mailchimp at 250 contacts). The market is also splitting on features: ActiveCampaign and GetResponse are evolving into full marketing platforms with CRM and webinars, while Kit and AWeber stay focused on email-first simplicity.
How to choose: buying criteria for email marketing
Start with your list size and sending frequency — they determine which pricing model saves you money. If you have a large list but email it weekly or less, Brevo's per-email pricing can be 80% cheaper than per-subscriber platforms. If you send frequently to a growing list, per-subscriber models give you predictable costs. Next, check deliverability. Kit leads at 99.2%, AWeber at 98.7%. A 1% deliverability difference on a 50,000-subscriber list means 500 fewer inboxes reached per send. Finally, look at what's bundled. ActiveCampaign includes a CRM and deal pipelines. GetResponse includes webinar hosting. Kit includes digital product sales. Each can replace a separate tool costing $15-50/mo.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- What are the best alternatives to Mailchimp in 2026?
- The top alternative to Mailchimp is Kit (formerly ConvertKit) with a StackScore of 82/100. Other options include GetResponse and MailerLite. All prices verified daily.
- Is there a cheaper alternative to Mailchimp?
- Yes! Brevo starts at $9/mo, which is cheaper than Mailchimp's $13/mo.
- Are there free alternatives to Mailchimp?
- Yes! Kit (formerly ConvertKit), GetResponse, MailerLite, Brevo offer free plans you can use as an alternatives.