Pricing comparison
ActiveCampaign vs Mailchimp
Side-by-side pricing breakdown for Email Marketing decision-makers
Each amount uses its recorded currency; no currency conversion is applied. Confirm billing units, commitments, and current regional terms.
Compare the plan that fits your requirements
Check billing units, included usage and renewal terms. Starting prices alone do not establish an overall winner.
Dataset dated 2026-04-21. Sources: ActiveCampaign pricing and Mailchimp pricing.
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Recorded starting rates: ActiveCampaign $19/mo; Mailchimp $13/mo. Billing units and commitments can differ. Compare the plans that include your required features, then request quotes for the same quantity and term.
Feature Comparison
| Feature | | |
|---|---|---|
| automation | Yes | Yes |
| ab testing | Yes | Yes |
| lead scoring | Yes | Not recorded |
| landing pages | Not recorded | Yes |
| crm | Not recorded | Yes |
| templates | Not recorded | 600 |
| charges for unsubscribed | Not recorded | Yes |
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Dive Deeper
ActiveCampaign
About the email marketing category
Email costs depend on contact count, send volume, plan features and billing term. Most entries price by subscribers; Brevo emphasizes sending volume. The same contact list can therefore require different plans depending on how often you send.
How to choose between email marketing options
Count billable contacts and monthly sends, including automated messages. Check daily caps, how unsubscribed contacts are treated, and the tier required for your workflows. Deliverability depends on the list, consent, content and sending setup; this comparison has no independent inbox-placement benchmark.
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Frequently Asked Questions
- How do ActiveCampaign and Mailchimp prices compare?
- ActiveCampaign: $19/mo. Mailchimp: $13/mo. These are recorded starting prices; compare billing units, included usage and contract terms before treating them as equivalent costs.
- Which is better for my requirements, ActiveCampaign or Mailchimp?
- Compare the recorded features and plan limits against your requirements, then confirm them with each vendor. This page does not establish hands-on testing or an overall winner.
- What happens after the first billing term?
- Use any recorded renewal rate as a dated observation. When a future rate is missing, ask the vendor; do not assume the starting price remains unchanged.