How Much Does
Constant Contact Cost in 2026?
Constant Contact is the legacy email marketing platform that dominates the SMB event-marketing niche — restaurants, nonprofits, local businesses. Pricing starts at $12/mo Lite (500 contacts) and scales sharply with list size. The 60-day free trial is the most generous in this category but the product feels dated compared to MailerLite or ActiveCampaign.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
From the StackScored blog
Features
Our Verdict
Constant Contact's strength is the market segment it owns: local businesses, nonprofits, event organizers. The event marketing tools (RSVPs, ticketing, sign-up pages) are deeper than any competitor in this comparison. The 60-day free trial lets you test a full marketing cycle before paying — unusual in this category. The weakness: per-contact pricing scales aggressively and the product feels like software from 2015. Lite at $12/mo for 500 contacts is more expensive than MailerLite Growing Business at $10/mo with unlimited emails and serious automation. Standard at $35/mo for 500 contacts with automation is 3.5x the equivalent MailerLite tier. Premium at $80/mo is steep for SEO and dynamic content that ActiveCampaign includes at $49 Plus. Honest assessment: Constant Contact makes sense if you specifically need their event marketing features or if you're serving a clientele (nonprofits, restaurants) who recognize the brand. For everyone else, MailerLite, ActiveCampaign, or Brevo is a better deal.
Pros
- 60-day free trial is the longest in email marketing — 4x the industry-standard 14-day trial
- Event marketing tools (RSVPs, ticketing, registration pages) are deeper than any competitor
- Brand recognition in SMB markets (nonprofits, local businesses, restaurants) is a genuine asset
- Simple UI for marketers who don't want to think about automation logic
- Strong deliverability reputation — 10+ years of IP warming gives consistent inbox placement
Cons
- Lite tier at $12/mo for 500 contacts is 20% more expensive than MailerLite's Growing Business ($10/mo) with unlimited
- Automation requires Standard tier ($35/mo) — competitors include it at half the price
- UI feels dated compared to MailerLite, Brevo, ActiveCampaign — noticeable 2015-era design language
- Pricing marked UNVERIFIED — bot-blocked pricing page, estimates from public sources
Affiliate link — you pay the same price
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Compare with Competitors
See how Constant Contact pricing stacks up against other email marketing products.
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Frequently Asked Questions
- How much does Constant Contact cost per month?
- Constant Contact plans start at $12/mo. They offer 3 plans total.
- Does Constant Contact offer a free trial?
- Yes, Constant Contact offers a free trial for 60 days. No credit card is typically required to start.
- Is Constant Contact worth the price?
- With a score of 7.5/10 and plans from $12/mo, Constant Contact delivers strong value for the price.
- What are cheaper alternatives to Constant Contact?
- Cheaper email marketing alternatives include Brevo ($9/mo), MailerLite ($10/mo). See all options on our [Email Marketing pricing comparison](/pricing/email-marketing/) page.