How Much Does
Airship Cost in 2026?
Airship is the mobile-first enterprise customer engagement platform with the deepest mobile app engagement DNA (founded as Urban Airship). Quote-only pricing targets mid-market to enterprise mobile apps — AXP enterprise contracts typically $50K-$500K+ ARR.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Airship Essentials (Self-Service)
- scope No-code platform for teams building app and web experiences — self-service signup
Airship Experience Platform (AXP) — Enterprise
- typicalPriceRange $50K-$500K+ ARR (industry estimate)
- scope Custom pricing — push + SMS/RCS/MMS + email + mobile wallet + web + customer data + journey orchestration + personalization + A/B testing + Airship AI
From the StackScored blog
Features
Our Verdict
Airship's positioning is distinctly mobile-first — the company was founded as Urban Airship and grew up serving mobile app engagement before expanding into broader omnichannel. That mobile DNA shows in product strengths: native Apple + Google Wallet pass support, RCS (Rich Communication Services) integration, mobile-first journey orchestration, and Airship AI for experience optimization. For enterprise brands where mobile app is the primary engagement surface (banks, airlines, retail, media, sports/entertainment), Airship is often a natural fit vs OneSignal's developer-first or Iterable's email-first positioning. The Airship Experience Platform (AXP) is the enterprise offering with full customer data management, cross-channel journey orchestration, personalization, A/B testing, and real-time analytics — positioned against Iterable, Braze, and Salesforce Marketing Cloud. The Essentials self-service tier is newer and enables smaller teams to onboard without enterprise sales cycle, though feature parity is limited vs AXP. Pricing is quote-only across all tiers — typical AXP contracts for mid-market start around $50K ARR and scale to $500K+ for large enterprise. Where Airship wins: deepest mobile app engagement DNA, native mobile wallet passes (Apple/Google), RCS support for next-gen messaging, Airship AI for experience optimization, enterprise credibility (banks, airlines, large retail). Where it loses: quote-only pricing blocks comparison shopping, expensive vs OneSignal for SMB mobile apps, implementation requires 4-12 weeks professional services, Essentials tier limited vs AXP (don't assume feature parity).
Pros
- Deepest mobile app engagement DNA — founded as Urban Airship for mobile
- Native Apple Wallet + Google Wallet pass support
- RCS (Rich Communication Services) support is category-leading
- Airship AI automates journey optimization at enterprise scale
- Enterprise credibility — used by banks, airlines, major retail, media
Cons
- Quote-only pricing — no public transparent tiers
- Expensive vs OneSignal for SMB mobile apps under $20K MAU
- Implementation requires 4-12 weeks professional services typical
- Essentials self-service tier limited vs AXP enterprise (feature gap)
- Sales cycle 4-8 weeks before AXP quote
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Frequently Asked Questions
- Does Airship offer a free trial?
- Yes, Airship offers a free trial. No credit card is typically required to start.