How Much Does
Instapage Cost in 2026?
Instapage records Create and Optimize tiers plus a custom Convert package. Visitor limits and testing, personalization and reporting functions vary by tier.
Confirm current plans and terms on the vendor site.
Check the vendor pricing source. Pricing record dated 2026-04-21; current terms may differ.
Listed prices are in USD. Confirm the billing unit, commitment, and current regional terms with the vendor.
Plans & Pricing
Create
$79/mo equivalent, prepaid annually
- visitors 15000
- subdomains 2
- workspaces 1
Optimize
$159/mo equivalent, prepaid annually
- visitors 30000-50000
- subdomains 10
- workspaces 5
Convert
Annual terms not recorded in this snapshot.
- scope Custom package; confirm the contracted uptime SLA and its exclusions
From the StackScored blog
Features
Comparison notes
Check the visitor allowance, required integrations and experiment controls before comparing the quote. Use your own page to assess editing and rendering behavior rather than assuming design quality or performance from the feature list.
Pros
- Template library recorded
- A/B testing recorded on Optimize and higher tiers
- Reusable Instablocks are listed
- Advertising and campaign integrations are recorded
- Personalization is recorded for Convert
Cons
- Create has a recorded visitor cap
- Convert requires a current quote
- Confirm trial traffic limits and card requirements
- The earlier source check used the plans page; pricing remains a dated snapshot
We may earn a commission through this link.
Compare Instapage with
Compare with Competitors
See how Instapage pricing stacks up against other landing page builders products.
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Marketing Automation
Recorded from $15/mo (HubSpot Marketing Hub)
Marketing Attribution & MTA Platforms
Recorded from $499/mo (Wicked Reports)
Email Marketing
Recorded from $9/mo (Brevo)
SMS Marketing Platforms
Recorded from $25/mo (EZ Texting)
PPC Management & Google Ads Optimization Tools
Recorded from $69/mo (Adzooma)
Frequently Asked Questions
- How much does Instapage cost?
- Instapage: $99/mo in the recorded pricing snapshot. Check each plan's billing unit, included usage and commitment length. Current vendor terms may differ.
- Does Instapage list a free plan or trial?
- No free plan is recorded. A trial is recorded for 14 days. Confirm availability, payment-card requirements and cancellation terms on the vendor site.
- What should I confirm before buying Instapage?
- Confirm the total for your required seats or usage, the billing commitment, any setup or add-on charges, renewal terms and cancellation rules. Missing prices or future rates are unknown, not zero or a guarantee of stable pricing.