4 alternatives comparedLast verified 2026-04-21 Live pricing
Looking for an alternative to GrowSurf?
Whether you need better pricing, different features, or a tool that fits your workflow,
we've compared 4 verified referral marketing software alternatives below.
Every price is checked daily against vendor pages — no stale data, no guesswork.
Prices in USD, verified from the United States. Regional pricing may vary.
ReferralCandy is the DTC referral marketing category leader on Shopify with 30,000+ brand users. Tiered pricing ($39-$799/mo) + declining success fees (10.5% down to 0.25%) align vendor incentives with customer results. Basic at $39 + 10.5% is the low-commitment starting point.
30,000+ brand users — largest DTC referral platform community
Declining success fee (10.5% → 0.25%) aligns incentives at scale
Free Shopify app install, no annual lock-in, 7-day trial
Friendbuy is the mid-market DTC referral + loyalty platform with the deepest Klaviyo integration in the referral category. Quote-only pricing typically $500-$3,000/mo mid-market; $3K-$15K+/mo enterprise. Best for brands running Klaviyo-centric email strategy.
Deepest Klaviyo integration in referral marketing category
Bundled Referral + Loyalty in one platform (no dual vendor)
Supports Shopify and BigCommerce (not Shopify-exclusive)