How Much Does Dashlane Cost in 2026?

I'll say what most reviewers won't: Dashlane is overpriced for what it does as a password manager. At $5.42/mo ($64.99/yr), it's 3.3x more expensive than Bitwarden Premium ($19.80/yr) and 81% more than 1Password ($35.88/yr). The core password management — vaults, autofill, password generation, breach monitoring — works the same across all three. You're paying the Dashlane premium for two things: a bundled VPN and the Friends & Family plan that covers 10 users. Let's talk about that VPN. It's a rebranded Hotspot Shield VPN, and it's included with Premium. If you were already going to pay $5-10/mo for a VPN separately, the math works out. You're effectively getting a password manager for free on top of your VPN subscription. But if you don't need a VPN — or you already have one — you're subsidizing a feature you'll never open. The Friends & Family plan at $8.13/mo ($97.49/yr) for 10 users is Dashlane's unique angle. No other password manager covers 10 people. 1Password Families maxes at 5 for $53.88/yr. Bitwarden Families gives you 6 for $47.88/yr. If you genuinely have a large household — extended family, maybe a small team that wants personal plans — Dashlane at $9.75 per person per year for 10 users is actually competitive. But most households have 3-5 people who need password management, and at that count, you're paying $97.49 for capacity you'll never use while Bitwarden covers you for half the price. The interface is polished, I'll give them that. Dashlane recently rebuilt their browser extension and it's fast. The password health dashboard is the clearest in the business — it actually motivates you to fix weak passwords instead of just listing them. But polish alone can't justify being the most expensive option when 1Password is almost as polished and $29/yr cheaper, and Bitwarden does 95% of the same job for $19.80/yr. Dashlane killed their free plan, which means there's no way to try it long-term without paying. The 14-day trial is your only window, same as 1Password. If you're a VPN buyer who also needs passwords managed, Dashlane is clever bundling. Everyone else should look at the math more carefully.