How Much Does Yext Cost in 2026?

Yext invented the modern managed-listings category (founded 2006, IPO 2017) and still has the widest publisher network — 150+ direct API partnerships vs Moz Local's ~15. That network breadth is the core value proposition: if you're a 500-location healthcare system that needs to be findable on Apple Maps AND Alexa AND voice assistants AND niche vertical directories, Yext is the only platform that plugs into all of them. The 'Knowledge Graph' architecture (central business data model that syncs everywhere) is genuinely novel and works well at enterprise scale. Yext Answers (site search) is a separate product from listings and has struggled against Google Search. Watch out for the 'data freeze on cancellation' problem: because Yext pushes data via direct API partnerships, canceling Yext means your listings stop updating but DON'T revert — if you've customized listings through Yext for 5 years and cancel, you inherit whatever state the last sync left. Budgets: Complete at $449/location/year means a 100-location brand pays $44,900/year. Negotiate volume discounts aggressively at 100+ locations. Where it wins: widest publisher network, Knowledge Graph architecture, enterprise credibility. Where it loses: highest per-location cost in category, cancellation data-freeze issue, Answers product underperformed.