How Much Does Brevo Cost in 2026?

The math on Brevo is interesting. Say you have 50,000 contacts but only send twice a month — that's 100,000 emails. On Mailchimp, you'd pay $385/mo just for the contact count. On Brevo's Standard plan, you'd pay $18/mo for 5,000 emails... which isn't enough. You'd need to buy additional email credits or upgrade. So Brevo's model rewards moderate senders with big lists but penalizes heavy senders. Know your sending patterns before committing. The free plan is genuinely functional: 300 emails per day (about 9,000/month) with unlimited contacts. That's enough for a weekly newsletter to a few thousand subscribers. It's not Kit's 10K subscriber free tier, but it's infinitely better than Mailchimp's 500-send limit. Where Brevo really shines is transactional email. Order confirmations, password resets, shipping notifications — features you'd normally need SendGrid or Postmark for — are built right in. If you run an e-commerce site, that consolidation alone might justify choosing Brevo. SMS marketing is included too, which no competitor matches at this price. The elephant in the room: the jump from Standard ($18/mo) to Professional ($499/mo) is absurd. There's no $50 or $100 tier in between. You go from basic automation to enterprise features with nothing in the middle, which means growing businesses will eventually hit a wall.