How Much Does
AWeber Cost in 2026?
AWeber has been sending emails since before most of its competitors existed — over two decades in the business. That longevity shows in their deliverability: 98.7%, which means when you hit send, the email actually arrives. In a market full of flashy newcomers, AWeber bets on reliability over features. Whether that trade-off works depends entirely on what you need.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Lite
$12.5/mo billed annually
- subscribers 500
- landing-pages 3
- automations 3
- users 3
Plus
$20/mo billed annually
- subscribers 500
- landing-pages Unlimited
- automations Unlimited
- users Unlimited
Features
Our Verdict
AWeber is the Honda Civic of email marketing. It's not the most exciting option, it won't turn heads at a marketing conference, but it starts every time and gets you where you need to go. The Lite plan at $12.50/mo (annual billing) is the cheapest paid plan in this comparison that includes real deliverability data — and 98.7% is better than what most premium platforms claim. The web push notification feature is a quiet differentiator. While everyone else charges extra for push notifications or forces you to integrate OneSignal, AWeber includes it. For a small business sending weekly newsletters and occasional promotions, that's a genuine bonus. Where AWeber disappoints: the Lite plan caps you at 3 landing pages and 3 automations. That's tight. If you're running any kind of multi-product business or seasonal campaign, you'll hit those limits fast and need to upgrade to Plus at $20/mo annual. The Done For You plan at $79 setup is interesting — they'll configure your templates, import your list, and build your first automation. For someone who's been putting off email marketing because the setup feels overwhelming, that $79 buys real value. Just don't expect ActiveCampaign-level automation depth or Kit's creator-focused commerce tools. AWeber does the basics well and doesn't pretend to do more.
Pros
- 98.7% deliverability rate backed by 20+ years of sender reputation — your emails land in inboxes, not spam folders
- Lite plan at $12.50/mo annual is the most affordable entry point for anyone who wants proven email delivery
- Web push notifications included free — a feature most competitors charge extra for or don't offer at all
- Done For You plan at $79 setup gets a real human to configure your email marketing — genuinely useful for non-technical users
- E-commerce features let you sell directly from emails without needing Shopify or WooCommerce for simple products
Cons
- No free plan at all — Kit gives you 10K subscribers free, Brevo gives unlimited contacts free, AWeber gives you 14 trial days
- Lite plan's 3 landing page and 3 automation cap is frustratingly low — you'll outgrow it the moment you try anything beyond a basic newsletter
- Feature set is deliberately basic — no CRM, no webinars, no sales funnels, no AI tools that competitors now include
Affiliate link — you pay the same price
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Frequently Asked Questions
- How much does AWeber cost per month?
- AWeber plans start at $15/mo. They offer 3 plans total.
- Does AWeber offer a free trial?
- Yes, AWeber offers a free trial for 14 days. No credit card is typically required to start.
- Is AWeber worth the price?
- With a score of 7.8/10 and plans from $15/mo, AWeber delivers strong value for the price.
- What are cheaper alternatives to AWeber?
- Cheaper email marketing alternatives include Brevo ($9/mo), Mailchimp ($13/mo). See all options on our [Email Marketing pricing comparison](/pricing/email-marketing/) page.
- Does AWeber offer discounts?
- Yes. AWeber saves you up to 33% when you choose annual billing — the Plus plan drops from $30/mo to $20/mo with an annual commitment.