Email Marketing Pricing Comparison 2026
6 products · prices verified daily · ✓ AI-verified 181h ago
The cheapest email marketing in 2026 is Brevo at $9/mo. We compared 6 email marketing products — Kit (formerly ConvertKit), Mailchimp, GetResponse, Brevo, AWeber, ActiveCampaign — with prices verified on March 21, 2026. 4 of 6 offer free plans.
| | | | | | | |
|---|---|---|---|---|---|---|
| Pricing | ||||||
| Starting Price | $33/mo | $13/mo | $19/mo | $9/mo | $15/mo | $19/mo |
| Renewal Price | Same | Same | Same | Same | Same | Same |
| Free Plan | ✓ | ✓ | ✓ | ✓ | ✕ | ✕ |
| Free Trial | 14 days | Yes | 14 days | ✕ | 14 days | 14 days |
| Pricing Model | Per subscriber | Per subscriber | Per subscriber | Per email | Per subscriber | Per subscriber |
| Plans | 3 | 4 | 5 | 5 | 3 | 4 |
| | | | | | | |
| Features | ||||||
| Marketing Automation | ✓ | ✓ | ✓ | Standard+ | ✓ | ✓ |
| Landing Pages | ✓ | ✓ | ✓ | Standard+ | ✓ | ✕ |
| A/B Testing | ✓ | ✓ | ✓ | Standard+ | ✓ | ✓ |
| Built-in CRM | ✕ | ✓ | ✕ | ✕ | ✕ | ✓ |
| Deliverability Rate | 99.2% | ✕ | ✕ | ✕ | 98.7% | ✕ |
| Subscriber Tagging | ✓ | ✕ | ✕ | ✕ | ✓ | ✕ |
| Digital Products | ✓ | ✕ | ✕ | ✕ | ✕ | ✕ |
| Email Templates | ✕ | 600 | ✕ | ✕ | ✕ | ✕ |
| SMS Marketing | ✕ | ✕ | ✕ | ✓ | ✕ | ✕ |
| Transactional Email | ✕ | ✕ | ✕ | ✓ | ✕ | ✕ |
| Unlimited Contacts | ✕ | ✕ | ✕ | ✓ | ✕ | ✕ |
| Webinar Hosting | ✕ | ✕ | Creator plan | ✕ | ✕ | ✕ |
| Charges for Unsubscribed | ✕ | ✓ | ✕ | ✕ | ✕ | ✕ |
| | | | | | | |
How We Track Prices
Prices are scraped directly from vendor websites and verified against published pricing pages. We check for changes daily and update this page automatically when prices change. Last verified: 2026-03-21.
All prices shown are in USD, fetched and verified from United States-based servers. Prices in your region may differ due to local pricing, taxes, or currency conversion. We show the lowest available tier unless otherwise noted. Some products offer introductory pricing that increases on renewal — we show both where applicable.
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Head-to-Head Comparisons
See how email marketing products stack up against each other — plans, pricing, and features side by side.
Explore Alternatives
Quick Pricing Summary
| Product | From | Free Plan | Score |
|---|---|---|---|
| $9/mo | Yes | 7.5/10 | |
| $13/mo | Yes | 8.2/10 | |
| $15/mo | No | 7.8/10 | |
| $19/mo | No | 8.8/10 | |
| $19/mo | Yes | 8.5/10 | |
| $33/mo | Yes | 9/10 |
Building Your Business Stack?
Decision-makers comparing tools often need more than one category. Here are related comparisons:
Frequently Asked Questions
- What is the cheapest email marketing in 2026?
- Brevo is the cheapest option starting at $9/mo. Prices are verified daily against the vendor's website.
- Which email marketing platforms have a free plan?
- Kit (formerly ConvertKit), Mailchimp, GetResponse, Brevo offer a free plan. See the comparison above for feature limits on each free tier.
- What's the average cost of email marketing?
- The average starting price across 6 email marketing products is $18/mo for the lowest paid tier.
- Which email marketing has the best value for money?
- Kit (formerly ConvertKit) scores 9/10 in our analysis with plans starting at $33/mo, making it the highest-rated option in this category. Scores factor in pricing, features, and reliability.
- Do email marketing prices increase on renewal?
- Most email marketing providers lock in your rate for the initial term. We verify pricing daily and flag any renewal price increases the moment they appear. Check each product's pricing table for renewal details.
- What hidden costs should I watch for with email marketing?
- Common hidden costs include onboarding or setup fees, overage charges when you exceed plan limits, monthly billing premiums (annual plans save 15-40%). Our pricing tables show all tiers and per-unit costs so you can calculate your actual spend before signing up.
- How often do email marketing prices change?
- We verify email marketing pricing every 24 hours against each vendor's live pricing page. On average, SaaS providers adjust pricing 1-2 times per year. StackScored detects changes the same day they go live.
- Can I switch email marketing providers easily?
- Switching depends on data portability and contract terms. Most email marketing platforms offer data export, but migration complexity varies. Check each product's plan details for contract length — avoid annual commitments until you've tested the product. Several email marketing providers offer free trials to help you evaluate before committing.