How Much Does
Brandfolder (Smartsheet) Cost in 2026?
Brandfolder (Smartsheet-acquired 2020) offers Premium + Enterprise tiers custom-quote. Industry estimates Premium $25-150K/year, Enterprise $75-500K+/year. Features: asset analytics + document OCR + bulk management + SAML SSO + asset lifecycle + Video AI auto-tagging/transcription. Enterprise adds custom automation + granular permissions + multi-team + BI connector + custom vanity URLs.
Prices in USD, verified from the United States. Regional pricing may vary.
Plans & Pricing
Premium (Contact Sales)
- estimatedAnnual $25,000-150,000+/year industry estimate
- scope Asset analytics + document intelligence (OCR) + bulk asset management + SAML SSO + asset lifecycle controls + Video AI auto-tagging/transcription
Enterprise (Contact Sales)
- estimatedAnnual $75,000-500,000+/year industry estimate
- scope All Premium + custom automation + granular permissions + multi-team/brand management + enterprise creative tools + BI connector + custom vanity URLs
From the StackScored blog
Features
Our Verdict
Brandfolder post-Smartsheet acquisition integrates DAM with Smartsheet work management. For Smartsheet customers: strategic consolidation. For non-Smartsheet organizations: evaluate Bynder/Canto/Cloudinary alternatives.
Pros
- Smartsheet acquisition 2020 integrates work management + DAM
- Video AI auto-tagging + transcription
- Document intelligence OCR
- Enterprise granular permissions + multi-team/brand
- BI data connector Enterprise
Cons
- All custom-quote (no transparency)
- Only 2 tiers (Premium + Enterprise) limits mid-market fit
- Smartsheet post-acquisition pricing trajectory considerations
- Industry estimates $25-500K+/yr exclude SMB
- Custom vanity URLs locked to Enterprise
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