How Much Does Heartbeat Cost in 2026?

Heartbeat positions between Circle (SMB) and Mighty Networks (creator-focused) with member-capped tiers — a distinctive pricing structure. Build at $40/month annual ($490/year) has a hard 350-member cap — genuinely limiting for growing communities. The 5% transaction fee is highest in category (vs Circle 2%, Mighty 2%, Skool Pro 2.9%) — Build tier is designed for early-stage evaluation, not production-scale paid communities. Stripe's 2.9% + $0.30 stacks on top = 7.9% total effective fee on Build. For a $2,000/month community on Build: $40 sub + $100 Heartbeat fee + $58 Stripe = $198/month total. Switch to Grow at $124/month annual ($1,490/year) for 5,000 members + unlimited automation workflows + auto-responder + native video 50 hours + white-label emails (your brand on transactional emails to members) + API access + 2.5% transaction fee. For same $2,000/month community: $124 sub + $50 fee + $58 Stripe = $232/month — $34 more than Build but with 14x member capacity + unlimited automations + native video. Scale at $766/month annual ($9,200/year) is for large communities: unlimited members + 1.25% fee + branded mobile app (iOS + Android white-label with your brand) + advanced analytics + 200 hours native video + dedicated onboarding + same-day support SLA. For $10,000/month community: $766 sub + $125 fee + $290 Stripe = $1,181/month. The branded mobile app at Scale is unique — Circle Plus and Mighty Pro also offer this but at custom pricing typically higher. The 17% annual savings on Build/Grow is aggressive (10% on Scale less so). Native video hosting (50 hrs Grow / 200 hrs Scale) means you don't pay separately for Vimeo or Wistia hosting — material savings for video-heavy communities. White-label emails at Grow+ mean transactional emails (welcome, weekly digest, password reset) come from your domain, not heartbeat.chat — critical for brand consistency. Heartbeat serves 25,000+ businesses (per marketing) — established but smaller than Circle's customer base. Where Heartbeat wins: Scale tier's branded mobile app at $766/month annual is cheapest white-label app option in category (Circle Plus + Mighty Pro are custom-priced higher), native video hosting 50-200 hours included at Grow/Scale tiers (saves separate video hosting), white-label emails at Grow tier (cheaper than Circle Plus custom), 17% annual savings is aggressive vs category 10-15%, 14-day trial with no credit card required. Where it loses: Build tier's 350-member cap is tight (fast upgrade pressure), 5% transaction fee on Build is highest in category, Grow tier's $124/month annual is 2.5x Build for similar features (steep step), Scale tier at $9,200/year is premium vs alternatives, transaction fees stack with Stripe's 2.9% + $0.30 (total 7.9% Build, 5.4% Grow, 4.15% Scale).